Zarmumia
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Operations, marketing, automation & AI for small, growing businesses

And suddenly,everything
works.

Before bringing in more leads, make sure the ones you already get aren't slipping away. We find where things get stuck and build the fix – with AI and automation on top of the tools you already use.

Book an intro call Where do leads disappear?
  • No new system to learn
  • Start with a small pilot
  • Privacy by design
  • 100% remote
The lead's journey

This is how a lead moves through your business today.
And how it could.

Five stops between "I left my details" and "a client who refers others". At each one, money can disappear – or arrive.

New inquiry

The inquiry lands in someone’s email or WhatsApp – and gets forgotten.Every inquiry flows into the CRM automatically and is assigned to a rep.

First response

"We’ll call you tomorrow" – and nobody does.An automatic reminder, and an alert to the manager when a lead goes unanswered.

Call & notes

What was said and what’s next lives only in the rep’s head.An AI call summary is saved to the record, with the next step.

Closing

No clear picture: how many are in the pipeline, where they’re stuck, how much money.A CEO dashboard: the funnel, the bottlenecks and the money – on one page.

A client who refers

Months of silence, and "what’s happening with my case?" calls.Automatic status updates, and a referral request at the right moment.

Every one of these stops is money walking out the door.And suddenly, everything works.

AI for business

AI that works for you,
not on you.

Not another chatbot that confuses customers. Quiet assistants that do the grunt work in the background – and leave you the parts that need a human.

1
On the tools you already haveWe connect to your existing CRM, WhatsApp and email. No new system to learn.
2
A human approves anything sensitiveThe AI prepares and suggests. Messages to clients, decisions and money go through you.
3
Privacy by designMinimal identifying data leaves your systems, in line with privacy regulations.
A normal day at the officeRunning in the background
Morning brief for the owner

Yesterday: 14 inquiries, 11 answered, 3 closed. Urgent today: 2 cases stuck for over two weeks.

WhatsApp lead screening

A new lead answered 3 screening questions – likely a fit. Passed to a rep with all the details.

Call summary to the CRM

The client wants a quote for two branches. Next step: send it by tomorrow 12:00.

Sales call quality check

In 4 of today’s sales calls no next step was set. Tip: end every call with a date and time.

Chasing documents

A returning client is still missing a tax form. Second reminder sent on WhatsApp.

Monthly newsletter

3 questions came up in 30+ calls this month. A newsletter draft is ready for your approval.

Status update to a client

"Your case has been filed. We’ll update you as soon as we hear back." – approved by the rep and sent.

What we do

The toolbox

We don't sell a system. We look at the business as one chain and pick the right fix – starting with what your current tools can already do.

01

Service & operations review

An outside look at your process, systems and numbers. You get a findings report and a prioritized work plan.

02

AI for business

AI assistants for the grunt work: call summaries, lead screening, document chasing and a morning brief for the owner – with a human approving anything sensitive.

03

Automation & CRM

Lead follow-up, reminders, routing and automatic status updates – on the system you already have.

04

CEO dashboard

The whole business at a glance: the funnel, the bottlenecks and the money on its way. One page that updates itself.

05

Newsletter from your call notes

What clients keep asking on the phone becomes a newsletter: the recurring questions, as short articles you approve – plus the news that matters in your field. Even without recordings – built from the call notes your team already writes.

06

Websites & landing pages

Pages wired straight into your CRM and automations, so every inquiry is captured and answered.

07

Business & org consulting

Processes, ownership and decision boundaries – so not every small thing has to go through you.

How it works

Four steps, no surprises

Step 1

Intro

A short video call and questionnaire: how the business runs today and what hurts most.

Step 2

Diagnosis

We go through the process, systems and numbers – you get findings and a plan.

Step 3

Build

We build – first as a small pilot, then for everyone once it works.

Step 4

Support

We stay until the new way becomes a habit, and measure that it really works.

Selected work

What it looks like on the desk

Real deliverables from real projects, with client details removed.

Service and operations review report

Service & operations review

A tax-refund firm: 7 pain points, a CEO dashboard and a 7-week plan.

See on Upwork → CRM-connected landing page

CRM-connected landing page

Every inquiry goes straight into the system, with automatic follow-up.

See on Upwork → Organizational first aid document

Organizational first aid

Two branches, a decision map for managers and one daily report.

See on Upwork → CEO dashboard demo

CEO dashboard

Live demo: the funnel, the bottlenecks and the money on its way – on one page.

Open the live demo → Sample newsletter written from call notes

Newsletter from your call notes

Demo: 41 call notes, 3 recurring questions – and a newsletter the owner approves.

See the demo →
All services Our tools on GitHub
The story

Zarmumia knows how to renew itself.

Why a gecko? In Moroccan culture, the zarmumia is a small lizard – the house gecko – that brings luck. When it appears on the wall, it's a good sign: the home is protected and blessed.

That's exactly how we work: we come in quietly, don't take up space, notice the small details – and suddenly, everything works.

Fanny Ben Ami Rabinovitch, founder of Zarmumia

Founded by Fanny Ben Ami Rabinovitch – former VP Service & Operations and co-founder of a payments startup. Works with clients worldwide, remotely.

First incarnation

Strategic marketing

Zarmumia began as a marketing studio (Sharp Marketing): strategy, campaigns, content and branding. That's where we learned that good marketing brings leads – but if a lead isn't answered, documented and closed, the money is lost along the way.

Today

From marketing to operations

Today Zarmumia connects marketing and operations: diagnosis, automation, dashboards and hands-on support – so every lead makes it all the way.

Privacy from day one

  • Minimal identifying data leaves your systems
  • We work with our own user account – never your password
  • Every automation is checked against applicable privacy regulations

Let's find where it gets stuck.

A short video call, no commitment. We'll understand how your business runs today and tell you honestly whether and how we can help.

Message me on WhatsApp